Work

An empirical comparison of online advertising in four countries: Cultural characteristics and creative strategies

Year: 2010

Type: article

Source: Journal of Targeting Measurement and Analysis for Marketing

DOI: 10.1057/jt.2010.18

Author: Chang-Hyun Jin

Institution: Kyonggi University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W2016346195

FWCI: 2.85

Cites: 46

Cited by: 11

Related to: 10