Work

Consumer Resistance: Proposal for an Integrative Framework

Year: 2007

Type: article

Source: Recherche et Applications en Marketing (English Edition)

DOI: 10.1177/205157070702200403

Author: Dominique Roux

Institution: Institut de Recherche en Gestion

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2016359795

FWCI: 20.07

Cites: 143

Cited by: 152

Related to: 10