Work

Consumer Response to Package Downsizing: Evidence from the Chicago Ice Cream Market

Year: 2013

Type: article

Source: Journal of Retailing

DOI: 10.1016/j.jretai.2013.06.002

Authors: Metin Çakır, Joseph V. Balagtas

Institutions: University of Saskatchewan, Purdue University West Lafayette

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2016405730

FWCI: 14.83

Cites: 37

Cited by: 77

Related to: 10