Work

An Overview of Marketing Planning in UK Service Companies

Year: 1983

Type: article

Source: Marketing Intelligence & Planning

DOI: 10.1108/eb045691

Author: Gordon E. Greenley

Institution: University of Staffordshire

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2016406111

FWCI: 5.347

Cites: 11

Cited by: 11

Related to: 10