Work

Hidden consumption behaviour: an alternative response to social group influence

Year: 2015

Type: article

Source: European Journal of Marketing

DOI: 10.1108/ejm-06-2013-0336

Authors: Veronica L. Thomas, Robert D. Jewell, Jennifer Wiggins Johnson

Institutions: Towson University, Kent State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2016494393

FWCI: 9.109

Cites: 57

Cited by: 32

Related to: 10