Work

Business sustainability through successful integration of marketing and operations

Year: 2013

Type: editorial

Source: Industrial Marketing Management

DOI: 10.1016/j.indmarman.2013.10.004

Authors: Suraksha Gupta, John Rudd, Nick Lee

Institutions: Brunel University of London, Aston University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2016505428

Cites: 36

Cited by: 41

Related to: 10