Work

Global Advertising: Issues and Practices

Year: 1991

Type: article

Source: Current Issues and Research in Advertising

DOI: 10.1080/01633392.1991.10504970

Authors: Sandra E. Moriarty, Thomas R. Duncan

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2016595307

FWCI: 1.296

Cites: 40

Cited by: 54

Related to: 10