Work

Concept analysis of “cross-cultural marketing”: an exploration

Year: 2013

Type: article

Source: Journal of Global Fashion Marketing

DOI: 10.1080/20932685.2012.753288

Authors: Jennifer M. Mower, Elaine L. Pedersen, Tun-Min (Catherine) Jai

Institutions: Oregon State University, Texas Tech University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2016636155

FWCI: 3.955

Cites: 42

Cited by: 7

Related to: 10