Work

Personal Aspirations and the Consumption of Luxury Goods

Year: 2010

Type: article

Source: International Journal of Market Research

DOI: 10.2501/s1470785310201521

Author: Yann Truong

Institution: École Supérieure de Commerce de Rennes

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2016654201

FWCI: 21.85

Cites: 44

Cited by: 149

Related to: 10