Work

Cognitive and Affective Reactions of U.S. Consumers to Global Brands

Year: 2008

Type: article

Study design: Observational Study

Source: Journal of International Marketing

DOI: 10.1509/jimk.16.4.113

Authors: Claudiu V. Dimofte, Johny K. Johansson, Ilkka A. Ronkainen

Institution: Georgetown University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2016668564

FWCI: 34.97

Cites: 38

Cited by: 277

Related to: 10