Work

The price‐category effect and the formation of customer value of high‐tech products

Year: 2012

Type: article

Study design: Observational Study

Source: Journal of Consumer Marketing

DOI: 10.1108/07363761211237362

Authors: Juha Munnukka, Pentti Järvi

Institution: University of Jyväskylä

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2016777464

FWCI: 4.561

Cites: 18

Cited by: 22

Related to: 10