Work

The role of country of origin in product evaluations: Informational and standard‐of‐comparison effects

Year: 1994

Type: article

Source: Journal of Consumer Psychology

DOI: 10.1016/s1057-7408(08)80004-6

Authors: Wai‐Kwan Li, Robert S. Wyer

Institutions: The University of Texas System, University of Illinois Urbana-Champaign

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: University of Illinois at Urbana-Champaign

OpenAlex ID: W2016802760

FWCI: 1.418

Cites: 29

Cited by: 199

Related to: 10