Work

Sales promotion influencing consumer brand preferences/purchases

Year: 2014

Type: article

Study design: Observational Study

Source: Journal of Consumer Marketing

DOI: 10.1108/jcm-01-2014-0822

Authors: Don E. Schultz, Martin P. Block

Institution: Northwestern University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2016833986

FWCI: 3.206

Cites: 10

Cited by: 20

Related to: 10