Work

A comparison of marketing approaches used by high-tech firms: 1985 versus 2001

Year: 2003

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/j.indmarman.2003.08.013

Authors: Kenneth Traynor, Susan Traynor

Institution: Pennsylvania Western University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2016854495

FWCI: 2.935

Cites: 17

Cited by: 24

Related to: 10