Work

How shopping orientation influences the effectiveness of monetary and nonmonetary promotions

Year: 2015

Type: article

Source: European Journal of Marketing

DOI: 10.1108/ejm-01-2012-0044

Authors: Oliver B. Büttner, Arnd Florack, Anja S. Göritz

Institutions: University of Vienna, University of Freiburg

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2016878647

FWCI: 13.24

Cites: 34

Cited by: 61

Related to: 10