Brand personality: A meta-analytic review of antecedents and consequences
Year: 2013
Type: article
Study designs: Systematic Review, Meta-Analysis
Source: Marketing Letters
Authors: Martin Eisend, Nicola E. Stokburger-Sauer
Institutions: European University Viadrina, Universität Innsbruck
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2016887775