Work

A Transaction Cost Approach to Sport Sponsorship

Year: 2005

Type: article

Source: Sport Management Review

DOI: 10.1016/s1441-3523(05)70030-9

Authors: Michael P. Sam, Richard Batty, Rebecca G.K. Dean

Institutions: University of Otago, California State University, Sacramento

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2016924849

FWCI: 3.825

Cites: 63

Cited by: 29

Related to: 10