Work

To Extend or Not to Extend: Success Determinants of Line Extensions

Year: 1994

Type: article

Source: Journal of Marketing Research

DOI: 10.2307/3152197

Authors: Srinivas K. Reddy, Susan L. Holak, Subodh Bhat

Institutions: University of Georgia, College of Staten Island, City University of New York, San Francisco State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2017014894

FWCI: 19.89

Cites: 57

Cited by: 309

Related to: 10