Work

Consumer learning and its impact on store format selection

Year: 2007

Type: article

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2007.03.005

Authors: Walter van Waterschoot, Piyush Kumar Sinha, Patrick Van Kenhove, Kristof De Wulf

Institutions: University of Antwerp, Indian Institute of Management Ahmedabad, Ghent University, Vlerick Business School

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2017054925

FWCI: 5.91

Cites: 74

Cited by: 35

Related to: 10