Work

Integrated Marketing Communications for Local Nonprofit Organizations: Messages in Nonprofit Communications

Year: 2001

Type: article

Source: Journal of Nonprofit & Public Sector Marketing

DOI: 10.1300/j054v09n01_11

Author: Teri Kline Henley

Institution: Loyola University New Orleans

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2017087360

FWCI:

Cites: 2

Cited by: 9

Related to: 10