Work

Consumer heterogeneity in the longer-term effects of price promotions

Year: 2005

Type: article

Source: International Journal of Research in Marketing

DOI: 10.1016/j.ijresmar.2005.09.006

Authors: Jooseop Lim, Imran S. Currim, Rick L. Andrews

Institutions: Concordia University, University of California, Irvine, Louisiana State University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2017094964

FWCI: 14.03

Cites: 55

Cited by: 66

Related to: 10