Work

Does Web Advertising Work? Memory for Print vs. Online Media

Year: 1998

Type: article

Source: Journalism & Mass Communication Quarterly

DOI: 10.1177/107769909807500414

Authors: S. Shyam Sundar, Sunetra Narayan, Rafael Obregon, Charu Uppal

Institution: Pennsylvania State University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2017098507

FWCI: 7.955

Cites:

Cited by: 103

Related to: 10