Work

Estimating campaign benefits and modeling lift

Year: 1999

Type: conference-paper

Source: ACM SIGKDD Conference on Knowledge Discovery and Data Mining (KDD)

DOI: 10.1145/312129.312225

Authors: Gregory Piatetsky-Shapiro, Brij Masand

Institution: GTE (United States)

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2017132602

FWCI: 25.25

Cites: 7

Cited by: 74

Related to: 10