Work

Mobile advertising: The influence of emotional attachment to mobile devices on consumer receptiveness

Year: 2009

Type: article

Source: Journal of Marketing Communications

DOI: 10.1080/13527260802479664

Authors: Ailsa Kolsaker, Nikolaos Drakatos

Institution: University of Surrey

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: University of Surrey

OpenAlex ID: W2017198675

FWCI: 7.262

Cites: 22

Cited by: 62

Related to: 10