Work

Wrapped input selection using multilayer perceptrons for repeat‐purchase modeling in direct marketing

Year: 2001

Type: article

Source: Intelligent systems in accounting, finance and management/Intelligent systems in accounting, finance & management

DOI: 10.1002/isaf.195

Authors: Stijn Viaene, Bart Baesens, Dirk Van den Poel, Guido Dedene, Jan Vanthienen

Institutions: KU Leuven, Ghent University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2017202337

FWCI: 33.16

Cites: 89

Cited by: 43

Related to: 10