Work

The use of marketing plans and advertising among accounting firms: Is this profession a viable candidate for marketing?

Year: 1990

Type: article

Source: Services Marketing Quarterly

DOI: 10.1080/15332969.1990.9984965

Authors: Thomas Hodge, Michael Brown, James Lumpkin

Institution: University of Mississippi

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2017334431

FWCI: 1.601

Cites:

Cited by: 14

Related to: 10