Measures of Marketing Success:
Year: 2002
Type: article
Study design: Observational Study
Source: European Management Journal
Authors: Joan Llonch, Rossano Eusebio, Tim Ambler
Institutions: Universitat Autònoma de Barcelona, London Business School
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2017377100