Work

Interpreting Consumer Perceptions of Advertising: An Application of the Zaltman Metaphor Elicitation Technique

Year: 2001

Type: article

Source: Journal of Advertising

DOI: 10.1080/00913367.2001.10673648

Authors: Robin A. Coulter, Gerald Zaltman, Keith S. Coulter

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2017407009

FWCI: 6.923

Cites: 125

Cited by: 287

Related to: 10