Work

Using mini‐concepts to identify opportunities for really new product functions

Year: 1998

Type: article

Source: Journal of Consumer Marketing

DOI: 10.1108/07363769810240527

Authors: Jeffrey F. Durgee, Gina Colarelli O’Connor, Robert W. Veryzer

Institution: Rensselaer Polytechnic Institute

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2017436693

FWCI: 3.182

Cites: 15

Cited by: 26

Related to: 10