Work

Developing a marketing-oriented organization

Year: 1988

Type: article

Source: Business Horizons

DOI: 10.1016/0007-6813(88)90008-0

Author: Adrian F Payne

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2017659575

FWCI: 10.13

Cites: 10

Cited by: 139

Related to: 10