Work

Consumer Information Needs for Attorney and Accountant Yellow Pages Advertising

Year: 1994

Type: article

Study design: Observational Study

Source: Journal of Services Marketing

DOI: 10.1108/08876049410058433

Authors: Daniel D. Butler, Avery M. Abernethy

Institution: Auburn University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2017708623

FWCI: 1.421

Cites: 9

Cited by: 15

Related to: 10