Work

Vehicles for attention creation: the case of a concept car at Volvo Cars

Year: 2006

Type: article

Source: European Journal of Innovation Management

DOI: 10.1108/14601060610663541

Authors: Maria Backman, Sofia Börjesson

Institution: Chalmers University of Technology

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2017726720

FWCI: 3.509

Cites: 25

Cited by: 11

Related to: 10