Work

„Die dunkle Seite des Sponsoring“ – Unliebsame Effekte von Rivalität auf die Sponsorenmarke

Year: 2012

Type: article

Source: Marketing Review St Gallen

DOI: 10.1007/s11621-012-0112-y

Authors: Hans H. Bauer, Stefan Hattula, Alexander Grimm, Cornelia Ebertin

Institution: University of Mannheim

Language: German

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2017820683

FWCI: 1.462

Cites: 25

Cited by: 7

Related to: 10