Work

Creating a Marketing Intelligentsia

Year: 1991

Type: article

Source: Marketing Intelligence & Planning

DOI: 10.1108/eum0000000001099

Authors: Gordon Wills, Bev Bruce, Timmie Duncan

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2017820901

FWCI: 7.76

Cites: 7

Cited by: 8

Related to: 10