Work

The future of luxury: Challenges and opportunities

Year: 2014

Type: article

Source: Journal of Brand Management

DOI: 10.1057/bm.2014.32

Author: Jean-Noël Kapferer

Institution: HEC Paris

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2017851955

FWCI: 11.73

Cites: 9

Cited by: 136

Related to: 10