Work

The impact of brand confusion on sustainable brand satisfaction and private label proneness: A subtle decay of brand equity

Year: 2011

Type: article

Source: Journal of Brand Management

DOI: 10.1057/bm.2011.32

Authors: Orhan Kocyigit, Christian M Ringle

Institution: Universität Hamburg

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2017914760

FWCI: 2.783

Cites: 113

Cited by: 25

Related to: 10