Work

The relevance of Horkheimer’s view of the customer

Year: 2002

Type: article

Source: European Journal of Marketing

DOI: 10.1108/03090560210412683

Author: Frits Schipper

Institution: Vrije Universiteit Amsterdam

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2017929118

FWCI:

Cites: 23

Cited by: 10

Related to: 10