Work

Effects of Multiple Endorsements and Consumer–Celebrity Attachment on Attitude and Purchase Intention

Year: 2011

Type: article

Source: Australasian Marketing Journal (AMJ)

DOI: 10.1016/j.ausmj.2011.07.005

Authors: Jasmina Ilicic, Cynthia M. Webster

Institution: Macquarie University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2017947707

FWCI: 10.2

Cites: 48

Cited by: 163

Related to: 10