Work

Sales Program Management: Formulation and Implementation

Year: 1977

Type: article

Source: Journal of Marketing

DOI: 10.2307/1250256

Authors: David W. Cravens, Benson P. Shapiro

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2017950492

FWCI:

Cites:

Cited by: 20

Related to: 10