Work

Narratives and metaphors in service development

Year: 2010

Type: article

Source: Qualitative Market Research An International Journal

DOI: 10.1108/13522751011078791

Authors: Anu Helkkula, Minna Pihlström

Institution: Hanken School of Economics

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2017995341

FWCI: 7.611

Cites: 47

Cited by: 45

Related to: 10