Work

Consumers' Interpretations of the Semantic Phrases Found in Reference Price Advertisements

Year: 2004

Type: article

Source: Journal of Consumer Affairs

DOI: 10.1111/j.1745-6606.2004.tb00471.x

Authors: LARRY D. COMPEAU, JOAN LINDSEY‐MULLIKIN, DHRUV GREWAL, ROSS D. PETTY

Institutions: Clarkson University, Babson College

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2018003080

FWCI: 4.963

Cites: 17

Cited by: 25

Related to: 10