Work

Brands and brand equity: definition and management

Year: 2000

Type: article

Source: Management Decision

DOI: 10.1108/00251740010379100

Author: Lisa Wood

Institution: Sheffield Hallam University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2018033645

FWCI: 9.979

Cites: 36

Cited by: 726

Related to: 10