Work

A Comparison of the Entropy Model and the Hendry Model

Year: 1974

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224377401100102

Author: Jerome D. Herniter

Institution: Boston University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2018073638

FWCI: 15.37

Cites: 2

Cited by: 33

Related to: 10