Work

Antecedents of brand citizenship behavior in retailing

Year: 2014

Type: article

Study design: Observational Study

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2014.06.002

Authors: Matthew S. Porricelli, Yuliya Yurova, Russell Abratt, Michael Bendixen

Institutions: Nova Southeastern University, University of the Witwatersrand

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2018133097

FWCI: 14.93

Cites: 51

Cited by: 76

Related to: 10