Work

Price threshold and discount saturation point in Singapore

Year: 2002

Type: article

Source: Journal of Product & Brand Management

DOI: 10.1108/10610420210430042

Authors: Roger Marshall, Seow Bee Leng

Institution: Nanyang Technological University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2018159354

FWCI: 4.438

Cites: 22

Cited by: 48

Related to: 10