Work

A Cross-Cultural Exploration of Children's Preferences of Package Design: The U.S. and China

Year: 2014

Type: article

Study design: Observational Study

Source: Journal of International Consumer Marketing

DOI: 10.1080/08961530.2014.946170

Author: Dan Zhang

Institutions: College of Staten Island, City University of New York

Language: English

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2018170484

FWCI: 3.199

Cites: 78

Cited by: 9

Related to: 10