Work

Identification and measurement of brand identity and image gap: a quantitative approach

Year: 2014

Type: article

Source: Journal of Product & Brand Management

DOI: 10.1108/jpbm-01-2014-0478

Authors: Dilip Roy, Saikat Banerjee

Institutions: University of Burdwan, Indian Institute of Foreign Trade

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2018185458

FWCI: 8.546

Cites: 61

Cited by: 54

Related to: 10