Work

Judging the quality of customer segments: segmentation effectiveness

Year: 2010

Type: article

Source: Journal of Strategic Marketing

DOI: 10.1080/09652540903537048

Authors: Sally Dibb, Lyndon Simkin

Institutions: The Open University, Oxford Brookes University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2018363110

FWCI: 9.514

Cites: 64

Cited by: 50

Related to: 10