Work

The relative importance of brands in modified rebuy purchase situations

Year: 2010

Type: article

Study design: Observational Study

Source: International Journal of Research in Marketing

DOI: 10.1016/j.ijresmar.2010.02.005

Authors: Alex R. Zablah, Brian P. Brown, Naveen Donthu

Institutions: Oklahoma State University, Virginia Commonwealth University, University of Massachusetts Amherst, Georgia State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2018411503

FWCI: 20.9

Cites: 76

Cited by: 122

Related to: 10