Work

Consumer-based Brand Equity: Development and Validation of a Measurement Instrument

Year: 2002

Type: article

Source: Journal of Marketing Management

DOI: 10.1362/0267257022775882

Authors: Rodolfo Vázquez, A. Belén del Río, Víctor Iglesias

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2018412367

FWCI: 19.17

Cites: 3

Cited by: 370

Related to: 10